CM 101: Writing for the Web: The Power of Copywriting
We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos. As a marketer, how do you cut through the noise and make your content stand out to your target audience? There are many factors that go into makin...
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5 Ways B2B Buyer Personas Salvage Tech Firm’s Marketing Efforts
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”- David Ogilvy This line from “The Father of Advertising” rings true for all B2B marketers. If you brush aside tactical marketing research, you ...
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CM 101: 5 Reasons to Start Blogging
And Tips on How You Can Get Started Imagine having repeat visitors come to your website every week. Better yet, what if those repeat visitors trusted you? What if they saw the value of your company? What if they converted on your offers and shared yo...
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4 Things to Take Away From Your B2B Buyer Persona Interviews
When you go through the process of building buyer personas, you’ll learn that it is a lot of work. After all, you’ll be interviewing multiple team members and 5-10 customers and lost prospects. You’ll gather loads of information on what their technol...
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CM 101: SEO Basics for Inbound Marketers
What You Need to Know About SEO for Marketing This post will teach you about: How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create Relevant Content Technical SEO SEO is something that you wi...
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6 Tips on Building B2B Buyer Personas for Your Tech Firm
Before you write a single word of your company’s marketing strategy, you need to focus on one important thing: building your buyer personas. Buyer personas are semi-fictional representations of your target customer. Buyer personas will help you answe...
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CM 101: B2B Content Marketing Basics
Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? Well think it's time to get back to basics and uncover why content marketing ...
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Technology Firms—Make Buyer Personas a Marketing Priority
Understanding your target audience is the first step in seeing marketing ROI Naturally, when we put effort into anything, whether it’s through work, school, chores around the house, we want to see something in return. Same goes for B2B marketers cond...
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4 Budget-Friendly SEO Tips for Your Propane Website
How a propane business handles SEO will determine whether it thrives or dies. That statement might sound harsh, but it's true. When a potential customer is looking for a business to meet their needs, they turn to internet search engines. Anyone not o...
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Talking Content Marketing with Vistage Business Executives
Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas....
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